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What Does AOV Stand for in Google Shopping Ads?

Let’s set the scene: you’re an e-commerce business owner or marketer working with Google Shopping…

ClickGUARD Team • 7 minutes

How to Optimize Google Shopping Ads

Most eCommerce businesses are seeing an increase in sales, especially since the pandemic hit. If…

ClickGUARD Team • 8 minutes

How to Use Focal Point Design for A/B Testing Google Ads Landing Pages

Web design isn’t just limited to the visual appearance of your website. It plays a…

ClickGUARD Team • 8 minutes

Why Is CAC Changing According to ProfitWell

A great marketing strategy will bring you lots of customers. That takes a substantial investment…

ClickGUARD Team • 8 minutes

Recent blog posts

ClickGUARD Team • August 24, 2021

Diversity in Advertising: The Stories and Examples to Take Us Forward

ClickGUARD Team • August 23, 2021

Should PPC Agencies Accept Crypto as Payment?

ClickGUARD Team • August 19, 2021

Could Crypto Help Attract and Retain Talent in a PPC Agency?

All Google Ads posts

ClickGUARD Team • September 30, 2020

What Are Google Smart Campaigns and Why You Shouldn’t Trust Them

ClickGUARD Team • September 28, 2020

3 Ninja Ways to Block Invalid Traffic IVT and Bot Farms with IP Exclusions

ClickGUARD Team • September 21, 2020

Bot Farms and Click Bots – the secret “sauce” of invalid PPC clicks

ClickGUARD Team • September 8, 2020

What is ROAS? Calculating Return On Ad Spend The Right Way

ClickGUARD Team • September 2, 2020

Is Click Fraud Negatively Impacting Your ROAS? 3+1 Reasons why it could be, and it’s time you STOPPED it!

ClickGUARD Team • August 19, 2020

A ‘zombie squad’ of bots (and bot farms) are going to pinch $7.2 BN from PPC this year?