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Guides & Tools

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CPA vs CAC in 2021: How to Understand Your Google Ads Metrics. For Real!

Few things make marketers more excited than watching click counts rise. That said, click counts…

ClickGUARD Team • 8 minutes

Building the Right Attribution Model for Google Ads

If you are running Google Ads, understanding attribution models will help you prove ROI for…

ClickGUARD Team • 8 minutes

Setting a Google Ads Budget in 2022

Setting up a Google Ads budget takes a little bit of effort but you can’t…

ClickGUARD Team • 8 minutes

25 Pieces of Search Advertising Statistics You Need as a PPC Marketer in 2022

2020 was a turbulent year that upended all the rules we’ve grown accustomed to.

ClickGUARD Team • 7 minutes

Recent blog posts

ClickGUARD Team • August 9, 2021

7 Steps to Follow when Testing New Software in Your PPC Agency

ClickGUARD Team • August 5, 2021

How to Hire Remote Talent in 2022

ClickGUARD Team • July 23, 2021

Shoppable Media as Seen through the Gartner Hype Cycle

All Guides & Tools posts

Understanding Google ads refund policy is must if you are out to combat click fraud

ClickGUARD Team • June 24, 2020

The Growth Of Pay Per Click Ad Fraud With E-commerce

ClickGUARD Team • May 15, 2019

5 Customer-Centric Tips for PPC Agencies and Freelancers.

ClickGUARD Team • May 8, 2019

How Much Should You Spend on PPC Advertising?

ClickGUARD Team • April 16, 2019

Negative Keywords in Google Ads – 10+1 reasons why should be using them!

ClickGUARD Team • April 8, 2019

5 Ways You Are An Easy Target For PPC Fraud

ClickGUARD Team • February 21, 2019

1 Way Click Fraud Can Influence a ROAS Pay Per Click Campaign?